Podsee

The operating system for
Singapore's boutique tuition centres

Parents find them. We run them.

Marketplace & AI Operating System
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Who we are
Marcus Toh
Co-Founder
Marcus Toh
  • Market Focused & External Relations
  • 2+ Years Experienced Tuition Teacher
  • Started 3 Other Businesses Before
Delson Kim
Co-Founder
Delson Kim
  • Product Focused & Visionary
  • 2+ Years Experienced Tuition Teacher
Ryan Lee
Co-Founder, CTO
Ryan Lee
  • 9+ Years Software Engineer
  • 1+ Year Experience in NCS
  • SMU Information Systems
Gabriel Soh
Advisor
Gabriel Soh
  • 10+ Years MOE Teacher
  • GovTech Digital Academy
  • Head of Education & Network Expert of Multiple Education Groups
02 · Who we are
The problem

Great centres go unseen -
and lose 40 hours a month to admin.

Nobody finds them

Boutique centres do the best teaching in Singapore, yet stay invisible. Too small for ad budgets, no marketing team, no way to reach the parents searching for exactly what they offer.

Admin eats them

The moment they do grow, the drowning starts: enrolments, class scheduling, monthly billing. We give them back 40 hours a month.

Same centre, both ends of growth. That's why one ecosystem solves both.
03 · Problem
The solution

One ecosystem.
Three layers.

Get found. Get run. Get out of the dashboard.

Get found

podsee.sg

Centres stay invisible to the parents searching for them. On Podsee, a parent books a trial in 30 seconds.

Get run

Podsee CRM

Enrolments, scheduling and billing are scattered across spreadsheets and chats. One back office runs it all.

AI · on Telegram Get out of the dashboard

Pocket Assistant

Owners live in their chats, not dashboards. The entire CRM, run by text. No login, no dashboard.

Our centre owners don't live in dashboards. They live in their chats, so we moved the CRM to where they already are.

04 · Solution
See it live · podsee.sg

How parents
find a centre.

The marketplace, from a parent's phone. Browse real centres, pick a level and area, and book a Trial. No calls, no forms, no waiting.

0
tuition centres listed on podsee.sg
0
users on podsee.sg every month, consistently
0
trial bookings through the marketplace in the past 3 months
podsee.sg · parent booking flow
05 · Marketplace
See it live · Pocket Assistant

Run your tuition centre
from your chat. You text, we do.

One owner. One chat. Their entire back office, answered in seconds, on their phone. No app to open, no dashboard to learn.

  • ✓A real conversation with a real centre's Pocket Assistant
  • ✓Plain questions in, structured actions out
  • ✓Everything you're about to see, running today
34-second demo · real chat
06 · Demo
Traction · first 3 months since launch

Supply Traction

$0
from 25 recurring paying centres, in our first 3 months
Justin · SGeducators Tuition Centre
"looking forward to try it out! :)" 🔥
Aashish · Paragon Education
"hi guys, when will yall send the bot?"
Geneviere Chong · EzPzMath Tuition
"do send me the tele link yaa, so that i can help to review"
07 · Traction
Organic

Demand Traction

0
views in the past 3 months, across all platforms
0
followers on Instagram
0
flyers handed to parents at tuition hotspots. On the ground, in person

Blogs · SEO engine

Automated, fact-checked education guides publishing on autopilot, indexed and ranking on Google.

Partnerships

In talks with Centre for Fathering (Dad's for Life & Mum's for Life), building a parenting community around the brand.

08 · Marketing
Market size

Our Potential Market

Total Addressable Market:  S$119.45 billion Serviceable Addressable Market: S$1.8 billion Serviceable Obtainable Market: S$60 million MARKET SIZE
S$1.8 BILLION
Singapore tuition industry size
800+
MOE-registered tuition centres
90%
of parents rely on WhatsApp for payments, rescheduling and trial bookings
MAJORITY
SMEs using manual / Excel payment systems
09 · Market
Competitive landscape

Competitive Analysis

Integration Capability User Interaction Level
Zapier Workato

Integration
Middleware

Platforms that integrate across multiple systems or apps, automating workflows end-to-end.

Podsee

Unified Parent
Engagement Platform

They connect operations with real parent behaviour (like checking schedules, rescheduling, or messaging).

SimTrain
iEduCentre Tigernix
AOneSchools

Centre
Siloed CRM

Systems built for individual tuition only, not meant to talk to other platforms.

WhatsApp

Chat-based
Communication Tools

Messaging app to transfer information to and from parents manually.

10 · Competition
We are Singapore's
#1 Education Ecosystem.
11 · Close